Bec LaiGrow TherapySamsaraCrew

Designer building zero-to-one at early and growth-stage startups like Grow Therapy, Samsara, and Crew.

Grow Therapy

I helped build the platform from pre-seed to Series D and now lead design for the client mobile app.

Care management with AI support

Samsara

I led 0→1 design for EV tools, connected cameras, and our mobile apps through our successful IPO in 2021 (NYSE: IOT).

Driver & asset tracking

Crew

I designed Crew's enterprise product for shift workforce management, adopted by international brands like Yum. Acquired by Square in 2021.

Operations at a glance

Additionally, founding designer at Triplebyte (YC15) and Cocoon and consultant to many other fast-growing startups.